Are you ready to establish yourself as the expert in your niche, attract new clients, and build multiple steams of income? We can help by creating hot-selling, brand-building packaging for your line of information products you produce, including your book. (To learn more about self-published books, click here.) Products are a critical step for any speaker who wants to achieve ultimate credibility and profitability. Whether you need to make a big impact with back-of-room sales, event presales, or your website store, great design makes sure your products look as good as you are. For more than two decades we've designed audio and video product packaging, and books, for top speakers like Tony Robbins, Dottie Walters, and Mark Victor Hansen, and for renowned companies like Hay House and Guthy-Renker. For more details and to see enlargements, click on any sample below:

PowerTalk: Tony Robbins
Originally designed as a monthly audio subscription and an incentive for Tony's highly successful infomercial, this product enjoyed a double life as a 12-tape audio program, housed in a handsome, complimentary display box. Dunn+Associates' distinctive look and vision elevated every aspect of the Robbins product line. As Tony Robbins' creative partner for six formative years, Dunn+Associates created many of the marketing materials that helped launch Robbins' now legendary career and world-renowned brand.

© 1999 Dunn+Associates Design. All rights reserved.
   Roller Coaster Income: Financially Speaking International
As you begin to develop multiple products to support your speaking and consulting career, the question becomes how to package and sell those products for optimal value for the customer and income for you. This financial independence program—targeted specifically to speakers, authors, and consultants—is housed in this handsome, durable box, making the components easy to carry, use, shelve, and sell. The packaging for the components themselves—a binder system, audio albums, and more—is all elegantly designed for a highly professional look with attention to every detail, conveying the quality content of this entire program. We not only design this sort of packaging, we can also select and oversee printing and production of each component. We take care of these details, so that you can focus more of your time and effort on your business. For information about Roller Coaster Income, call The Strategic Millionaire at (815) 692-6235.
Sacred Sexuality: Deepak Chopra, MD
This is one of many audio packages we have designed for Deepak Chopra, in partnership with Hay House, the publisher, for whom we have designed more than thirty other book covers and audio packages. For this product, we created a powerful mix of sex and spirituality by combining the enlightening glow of candlelight and sensual luster of satin. To ensure product recognition and marketing consistency for this entire series of audio products, we positioned the series name at top of the package's front cover and described what's inside at the bottom. This is just one of many ways to feature books or products in a series.


Think Healthy: Smiljan Mori
Slovenian resident Smiljan Mori is known as the Tony Robbins of Eastern Europe. In this audio album, the natural images and photo of Smiljan himself instantly communicate so much about him and his bold, vibrant approach to health. We handled the typographical design translation from English into Slovenian. We also selected photos that would also translate well into the Slavic culture, coordinated production in the U.S., arranged for all overseas shipping of the finished product, and posted the artwork online so that the Slovenian printer could pick it up in time for Smiljan's big television infomercial splash.
Resumes that Sock it to Them: Edin Books, Inc.
This audiocassette package we designed became the starting point for packaging a series of eight customized resume books, targeted at various industries. Keeping the same great knock-out visual throughout the series, we simply used a different color scheme to create an individualized look for each workbook.

"My book series got raves from distributors and wholesalers, just from the Dunn+Associates' covers alone, before the books were even written! It's really true about the importance of cover design."
—Linda Sue Nathanson, Ph.D.
Author and Publisher
Music Meditations: Effective Learning Systems
This audio product, published by the world's leading creator and publisher of self-help audio programming for thirty years, is one in a series that has been making a hit in major chain bookstores and on the Internet. Since 1996, we've designed more than fifty product packages for ELS.
Most recently, package resizing has become a priority because outmoded audiocassettes are rapidly being converted to CDs to accommodate new bookstore standards and shelving requirements. As always, when the product changes, so does the packaging. To maintain its leadership role, ELS has been speeding to market with new CD versions of its in-demand audiocassette programs, and we've been helping them do it, every step of the way. Get their products here.