The Fitness Groove: Dr Scott Lewis

This author and publisher came to us requesting a simple update for this old cover for his audio product. He liked the color scheme and we agreed on that one element. We then encouraged him to let go of focusing on himself on the cover—since he was at that time, admittedly, a relative unknown—and to focus on the benefits of his message instead. The title The Breakthrough Formula was unclear, so a hard-hitting, energetic new title and subtitle were born: The Fitness Groove: How to Never Stop, Never Give Up, and Finally Stay Fit Forever! Fresh typography and a montage of fit, happy, healthy individuals reach out to each prospective buyer.

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